Brush packs price between $8 and $20 — the sweet spot where flat fees still bite and percentage fees haven't yet dominated. Run the math.
Off-Site Ads
Etsy charges 15% under $10k trailing revenue (opt-in) or 12% at/above (mandatory).
True Net Profit
Etsy takes 28.2% of revenue in fees before any product cost.
$39Get every fee scenario pre-modeled — Etsy Pricing Bible| Gross (item + shipping) | $12.00 |
| Listing Fee— $0.20 flat | −$0.20 |
| Transaction Fee— 6.5% of item + shipping | −$0.78 |
| Payment Processing— 3% + $0.25 | −$0.61 |
| Off-Site Ads Fee— 15% of order | −$1.80 |
| Cost of goods + shipping | −$0.00 |
| Net Profit | $8.61 |
Each red bar is a fee Etsy takes before you pay product cost. Tap a bar for details.
| Step | Amount | Running total |
|---|---|---|
| Gross | $12.00 | $12.00 |
| Listing Fee | −$0.20 | $11.80 |
| Transaction Fee | −$0.78 | $11.02 |
| Payment Processing | −$0.61 | $10.41 |
| Off-Site Ads Fee | −$1.80 | $8.61 |
| Net Profit | $8.61 | $8.61 |
Yes — for shops under $10,000 in trailing 12-month revenue, the Off-Site Ads fee is 15% of the order total. Above $10,000 it drops to 12% but becomes mandatory. The fee is capped at $100 per order.
Two levers actually move the needle: opting out of Off-Site Ads while you're still under the $10k threshold, and rolling shipping into the item price so you don't pay the 6.5% transaction fee on a separately-charged shipping line.
Want every Etsy fee scenario pre-modeled in one PDF + spreadsheet? Get the 2026 Etsy Pricing Bible — $39.