Higher gross helps absorb fixed fees, but the 6.5% transaction fee and Off-Site Ads still take their share. Where exactly does the margin land?
Off-Site Ads
Etsy charges 15% under $10k trailing revenue (opt-in) or 12% at/above (mandatory).
True Net Profit
Etsy takes 25.4% of revenue in fees before any product cost.
$39Get every fee scenario pre-modeled — Etsy Pricing Bible| Gross (item + shipping) | $52.00 |
| Listing Fee— $0.20 flat | −$0.20 |
| Transaction Fee— 6.5% of item + shipping | −$3.38 |
| Payment Processing— 3% + $0.25 | −$1.81 |
| Off-Site Ads Fee— 15% of order | −$7.80 |
| Cost of goods + shipping | −$15.50 |
| Net Profit | $23.31 |
Each red bar is a fee Etsy takes before you pay product cost. Tap a bar for details.
| Step | Amount | Running total |
|---|---|---|
| Gross | $52.00 | $52.00 |
| Listing Fee | −$0.20 | $51.80 |
| Transaction Fee | −$3.38 | $48.42 |
| Payment Processing | −$1.81 | $46.61 |
| Off-Site Ads Fee | −$7.80 | $38.81 |
| Cost of Goods | −$15.50 | $23.31 |
| Net Profit | $23.31 | $23.31 |
Yes — for shops under $10,000 in trailing 12-month revenue, the Off-Site Ads fee is 15% of the order total. Above $10,000 it drops to 12% but becomes mandatory. The fee is capped at $100 per order.
Two levers actually move the needle: opting out of Off-Site Ads while you're still under the $10k threshold, and rolling shipping into the item price so you don't pay the 6.5% transaction fee on a separately-charged shipping line.
Want every Etsy fee scenario pre-modeled in one PDF + spreadsheet? Get the 2026 Etsy Pricing Bible — $39.